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MBA-Faculty Publication

Management Studies

Faculty Publications
Journal Publications

Author NameTitle of the PaperName of the Journal with citation details
Dr. A. JafersadhiqA Research on buying behavior on organic foods with special reference to erode district.International Journal Of Innovative Technology and exploring engineering (IJITEE) Volume : 8 | Issue : 12s | October 2019 ISSN No 2278 - 3075
Dr. K. T. KalaiselviWomen Empowerment in India and Ways to overcome the challengesSouth Asian Journal of Engineering and Technology, E-ISSN: 2454-9614
Vol 8 No S 2 (2019): Volume 8, Supplementary Issue 2, April, 2019, pp 19-22
Dr. A. JafersadhiqA study on difficulties and scenarios of Online marketing at Coimbatore districtSouth Asian Journal of Engineering and Technology, E-ISSN: 2454-9614
Vol 8 No S 2 (2019): Volume 8, Supplementary Issue 2, April, 2019 pp 1-5.
Ms.E.Kamatchi Muthulakshmi &
Mr.D.Nidhyananth
Influence of Social Media Among The Youth on Behavior Change: A Critical Study of University Students In Selected Universities Among Erode DistrictSouth Asian Journal of Engineering and Technology, E-ISSN: 2454-9614
Vol 8 No S 2 (2019): Volume 8, Supplementary Issue 2, April, 2019, pp 10-13.
Dr. K. T. Kalaiselvi
Mr.D.Nidhyananth
Effectiveness of Training and Development programme among primary school teachers.International Journal of Innovative Research and Analytical Reviews
ISSN (Online): 2319-8753,
December 2018, Vol.5, Issue 4, pp 719-723.
Mr. D. NidhyananthA Study on Prevelance of face book addiction among generation “Z” College studentsInternational Journal of Emerging Technologies and Innovative Research, ISSN: 2349-5162, Vol.5, Issue 10, October 2018, pp 43-46.
Dr. A. RavisankarInvestors preference towards investment avenues in Tirupur DistrictInternational Journal of Research and Analytical Reviews ISSN:2348-1269 October 2018
Dr. A. JafersadhiqA study on Customer preference of online marketing in Coimbatore townInternational Journal of Research and Analytical Reviews ISSN:2348-1269, October 2018, Vol.5, pp 182-189.
Dr. K. T. Kalaiselvi
Mr.D.Nidhyananth
An Empirical Study on Impact of Emotional Maturity on Workplace PerformanceInternational Journal of Innovative Research and Analytical Reviews
ISSN (Online): 2319-8753,
September 2018, Vol.5, Issue 3, pp 69-73.
Dr. K. T. Kalaiselvi &
Mr. D. Nidhyananth
Consumer brand preference towards sedan cars with special reference to Erode districtInternational Journal of Innovative Research in Science, Engineering and Technology
ISSN (Online): 2319-8753,
Issue April 2018
Ms.E.Kamatchi MuthulakshmiImpact of demonetization on Indian EconomyIQSR Journal of Humanities and Social Science (IQSR-JHSS),e-ISSN-2279-0837,p-ISSN,2279-0843,(March 2017) pp. 50-54.
Mr.A.Ravisankar
Customer Perception On Service Quality In Commercial Banks In The Techno EraAsian Journal of Research inSocial Science and Humanities
Online ISSN: 2249-7315,
Page 1108-1118,
December 2016
Mr.A.Jafer SadhiqA study on Consumer buying Behaviour on Instant Food products with special reference to Muncipal Corporations in TamilnaduAsian Journal of Research inSocial Science and Humanities
ISSN: 2249-7315 Vol6, No 11, November 2016, PP:993-1001
Dr.K.T.KalaiselviService Quality: Measurement and ManagementIOSR Journal of Businessand Management, September 2016,e-ISSN: 2278-487X,p-ISSN: 2319-7668, PP 23-25
Mr.A.RavisankarQuality Perception of Banking Customers In Erode DistrictAsian Journal of Researchin Social Science andHumanitiesOnline ISSN: 2249-7315,Page 1383-1391, August 2016.
Dr.K.T.Kalaiselvi & Mr. D. NidhyananthA Study on Consumer Purchase and Post Purchase Behaviour Towards Selected Home AppliancesInternational Journal of Innovative Research in Engineering Science and Technology, ISSN: 2320-981X, Special issue, March 2016, pp 221-229
Dr.K.T.Kalaiselvi &Mr. D. NidhyananthAn empirical study on parents’ perception about transferring to CBSE education system in India,International Journal of Advanced Research in Management, Architecture, Technology and Engineering, ISSN: 2454-9762, Vol-2, Special issue 3, Feb 2016, pp 27-36
Mr.A.RavisankarService Quality Perception of Banking Customers in Perundurai Taluk.International Journal of Innovative Research in Engineering Science and Technology ISSN: 2320-981X, Special issue, March 2016,pp 238-242
Mr.S.Sabarinathan & Mr.S.MadhankumarA Study on the Comparative Behavior of Dividend of Indian Firms before and After Share SplitInternational Journal of Innovative Research in Engineering Science and Technology, ISSN: 2320-981X, Special issue, March 2016, pp 243-246
Dr.K.T.Kalaiselvi &
Mr. D. Nidhyananth
An empirical study on parents’ perception about transferring to CBSE education system in India,International Journal of Advanced Research in Management, Architecture, Technology and Engineering, ISSN: 2454-9762, Vol-2, Special issue 3, Feb 2016, pp 27-36
Dr.K.T.KalaiselviProblems in Rural MarketingInternational Journal of Scientific Research ISSN No 2277 – 8179, Vol.5, Issue 1, Jan 2016, pp 600-601
Dr.K.T.KalaiselviAn analysis on purchase behavior towards selected white goodsAsia Pacific Journal of Research ISSN: 2320-5504, E-ISSN-2347-47, Vol: I. Issue XXXII, October 2015, pp 80-90
Dr.R. Vanathi & Dr.K.T.KalaiselviGrowing Opportunities for Indian Youth in the era of Digital MarketingInternational Journal Of Exclusive Management Research ISSN: 2249-8672, Feb 2015,Impact Factor 5.76
Mr.S.GopalakrishnanAn assessment of mutual fund investors behaviorJournal of Management and Science ISSN: 2249-1260, Volume 3, Issue 12, April 2013, PP 27-33
Mr.D.NidhyananthA study on consumer perception towards service quality in organized retail apparel stores with special references to Madurai CityJournal of Management and Science,ISSN: 2249-1260, Volume 2, Issue 12, April 2013, PP 11-15
D.NidhyananthA study on consumer opinion towards departmental stores in Chennai cityJournal of Management and Science,ISSN: 2249-1260, Volume 3, Issue 12, April 2013, PP 8-15
S.GopalakrishnanPurchasing deportment of green product among engineering college students in Erode dt.International Journal of social sciences & Interdisciplinary Research – 2277 677X
U.DineshkumarA Study on Customers’ Attitude towards Service and Merchandise Provided at Retail Stores in Erode CityEuropean Journal of Social Sciences ISSN 1450-2267 Vol.31 No.2 (2012), pp. 261-269.
TNR KavithaBrand choice and brand loyalty of selected FMCG products among college students – with special reference to Erode DistrictIJETA-ETS ISSN 0974-3588 – JAN.2011
TNR.KavithaCustomers' Attitude towards General Insurance - A Factor Analysis ApproachNamex International Journal of Management Research,2279-220, Vol.2, Issue 1, (Jan.-June.2012), PP.57-66
TNR.Kavitha &
S.Jamuna
Customers' Attitude towardsGeneral Insurance - A Factor Analysis ApproachIOSR Journal of Business & Management ISSN 2278-487X, Vol.3,Issue 1, (July-Aug.2012), PP.30-36.
U.DineshkumarA Study on Customers’ Attitude towards Service and Merchandise Provided at Retail Stores in Erode CityEuropean Journal of Social Sciences,ISSN 1450-2267 Vol.31 No.2 (2012), pp. 261-269
U. DineshkumarA Study on the Consumers’ Brand Preference towards FMCG (Dental Care) Products with Special Reference to Organised Retail Stores in ErodeEuropean Journal of Economics, Finance and Administrative Sciences ISSN 1450-2275 Issue 50 (2012),pp.46-51
U. DineshkumarCustomers’ Satisfaction towards Organized Retail Outlets in Erode CityIOSR Journal of Business and Management (IOSRJBM),ISSN: 2278-487X Volume 3, Issue 4 (Sep,-Oct. 2012), PP 34-40.
U. DineshkumarCustomer Inclination towards Organized Retail Stores in Erode City – An AnalysisIJSR - International Journal of Scientific Research,Volume : 1,Issue : 5,Oct 2012, ISSN No 2277 – 8179,PP 79-80.
U. DineshkumarCustomer preference for private label brands with reference to organized retail stores in Coimbatore cityElixir Marketing Mgmt.ISSN:2229-712X, 51 (2012),10784-10787
U. DineshkumarA study on decision making styles of college students for the apparel products with Special reference to erode districtNamex International Journal of Management Research ISSN 2277-2049(Print)ISSN 2250-2076(Online) Vol. 2, Issue No. 2, July – Dec- 2012
U. DineshkumarCustomer Preference Towards Organized Retail Stores – An AnalysisJM International Journal of Marketing Management ISSN:2230-701X Volume-issue-6 Dec, 2012.
S.Jamuna TNR.KavithaInvestment Attitude Of Women Towards Different Sources Of Securities-A Factor Analysis ApproachGlobal Journal of Management & Research ISSN No: 2249-4588, Vol.13.Issue 3, (Feb.2013), PP.39-43
S.Jamuna TNR.KavithaInvestment Attitude Of Women Towards Different Sources Of Securities-A Factor Analysis ApproachInternational journal of Global Research Analysis,ISSN No:2277-81611,Vol.2.Issue 2,(Feb.2013), PP.106-108.
S.Jamuna TNR.KavithaA Study on Students’ Attitude Towards Online ShoppingJournal of Management & Science,ISSN (Printed): 2249-1260, ISSN (Online): 2250-1819, Vol.1, Issue 11 (March 2013),PP 89-93.
TNR.KavithaA Study on Students’ Attitude Towards Online Shopping With Special Reference to Erode Corporation.Journal of Management & Science ISSN (Printed): 2249-1260, ISSN (Online): 2250-1819, Vol.2 , Issue 12(April 2013), PP 44-52.
TNR.KavithaA Study on Employee Retention Towards Seshasayee Paper & Board Ltd.Journal of Management & Science ISSN (Printed): 2249-1260, ISSN (Online): 2250-1819, Vol.3 , Issue 12(April 2013), PP 134-141
TNR.Kavitha &
S.Jamuna
A Study on Poverty alleviation Through Micro Credit With Special Reference to Self Help Group.Journal of Management & Science ISSN (Printed): 2249-1260, ISSN (Online): 2250-1819, Vol.2 , Issue 11 (March 2013), PP 24-32
S.GopalakrishnanAnalysis On Skill Updating By Employees Through Training And Development With Special Reference To Flower Knitting Mill, TirupurJournal of Management and Science ISSN: 2249-1260, Volume 3, Issue 12, April 2013, PP 99-105.
S.GopalakrishnanA Micro analysis on Dissect of Consumer’s to Procure Green ProductsLife Science journal 2013;10(2):1028-1032
S.JamunaA Study on Analysis of equity share which contribute to GDP for past three yearsJournal of Management & Science,ISSN: 2249-1260, Volume 3, Issue 12, April 2013, PP 73-77.
S.JamunaA Study on Factors affecting investment behavior of working women.Journal of Management & Science,ISSN: 2249-1260, Volume 3, Issue 12, April 2013, PP 78-82.
S.MadhankumarA study on consumer behavior towards Ready to eat food products with special reference to Madurai City.Journal of Management and Science ISSN: 2249-1260, Volume 3, Issue 12, April 2013, PP 174-185.
S.MadhankumarA study on consumer preference towards Hero motor Bikes with special reference to Karur cityJournal of Management and Science ISSN: 2249-1260, Volume 3, Issue 12, April 2013, PP 1-7.
S.MadhankumarA study on consumer buying behavior towards Mobile phones with special reference to Erode cityJournal of Management and Science,ISSN: 2249-1260, Volume 3, Issue 12, April 2013, PP 174-185.
P.AnchanakiruthikaA Study on Employee Engagement with special reference to Pariyur Amman Pvt Ltd,GobichettipalayamJournal of Management and Science ISSN: 2249-1260, Volume 3, Issue 12, April 2013, PP 91-98
P.AnchanakiruthikaA study on Employee Welfare Measures with special reference to Flower Knitting Pvt Ltd,TirupurJournal of Management and Science,ISSN: 2249-1260, Volume 2, Issue 12, April 2013, PP 119-126
P.AnchanakiruthikaA Study on College Students’ preference towards MNSP with special reference to Erode.Journal of Management and Science ISSN: 2249-1260, Volume 2, Issue 12, April 2013, PP 60-67.
U. DineshkumarCustomers’ Perception towards Organized Retail Stores – An AnalysisLife Science Journal,(ISSN: 1097-8135). 2013:10(1):4275-4280].
U. DineshkumarRetailers Attitude towards the products of v. v. v. & sons edible oils limited with Special Reference to Madurai cityJournal of Management and Science,ISSN:2249-1260, Special Issue XII, Vol. 2 pp.1-5
U. DineshkumarA Study on buyers‘ preference towards honda car at Madurai cityJournal of Management and Science,ISSN:2249-1260,Special Issue XII, Vol. 2,pp.34-43.
U. DineshkumarA study on effectiveness of Motivation schemes provided at Pariyuramman spinning mills limitedJournal of Management and Science ISSN:2249-1260, Special Issue XII, Vol. 2,pp.110-126.
S. SabarinathanA Study on Impact Of Financial Crisis on The Efficiency of Emerging Stock MarketsJournal of Management and Science ISSN: 2249-1260, Volume 3, Issue 12, April 2013, PP 34-46
S. SabarinathanA Study on Impact of Financial Crisis on Movement of FII In Indian Stock MarketJournal of Management and Science ISSN: 2249-1260, Volume 3, Issue 12, April 2013, PP 47-54.
S. SabarinathanA Study on Impact of Financial Crisis on The Volatility of the Emerging Stock MarketsJournal of Management and Science ISSN: 2249-1260, Volume 3, Issue 12, April 2013, PP 55-64.
S.GopalakrishnanAn assessment of mutual fund investors behaviorJournal of Management and Science ISSN: 2249-1260, Volume 3, Issue 12, April 2013, PP 27-33
TNR.KavithaThe Fundamental Interpersonal Relations Orientation-Behavior (FIRO-B)International Journal Of Scientific Research Volume : 2 | Issue : 6 | June 2013 ISSN No 2277 81792013
Conference Publications

Author NameTitle of the PaperName of the Conference
Dr.K.T.Kalaiselvi & D.NithyananthAn analysis on youth perception and awareness about Bitcoin in Erode District”.National Conference on “Growth and Impact of Crypto currencies and Block Chain in India” conducted at K.S.R college of Engineering on 24.01.2020
Dr.A.Jafer R SadhiqA conceptual study on the impact of Bitcoin on the Indian Economy”.National Conference on “Growth and Impact of Crypto currencies and Block Chain in India” conducted at K.S.R college of Engineering on 24.01.2020
Dr.A.RavisankarAwareness of Bitcoin among middleclass Investor In Erode District”.National Conference on “Growth and Impact of Crypto currencies and Block Chain in India” conducted at K.S.R college of Engineering on 24.01.2020
Dr.S.KalaivaniA study on analyzing the development of peer to peer (P2P) Network”.National Conference on “Growth and Impact of Crypto currencies and Block Chain in India” conducted at K.S.R college of Engineering on 24.01.2020
Prof. Dr.K.T.Kalaiselvi & D.NithyananthIDigital Marketing and Social Networking scope and opportunities in IndiaNational Conference on “Turbulence and Triumph in Business Environment (TTBe-2020)” conducted at Government Arts College (Autonomous), Salem on 29.01.2020
Dr.S.KalaivaniA study on energetic approach towards Turbulent issues faced get triumphs by Budding Entrepreneur in Erode District”.National Conference on “Turbulence and Triumph in Business Environment (TTBe-2020)” conducted at Government Arts College (Autonomous), Salem on 29.01.2020,
Dr.A.Jafer SadhiqA study on brand switching factors of millennial customers on toiletries.International Conference on "New achievements in multidisciplinary research on 26.09.2019 at Sri krishna Arts and Science College, Coimbatore.
Dr.A.Jafer SadhiqA study on consumer buying behavior towards mobile number portability services at erode district.National Conference on " Challenging in management for next generation" on 25.09.2019 at KSR College of Engineering.
Dr.A.Jafer SadhiqConsumer perception on online food delivery appsInternational Conference on " Indian council of world affairs" on 12.07.2019 & 13.07.2019 at Vivekanandha Institute of Information and Management.
Ms.E.Kamatchi Muthulakshmi &
Mr.D.Nidhyananth
Influence of Social Media Among The Youth on Behavior Change: A Critical Study of University Students In Selected Universities Among Erode DistrictNational Conference on “Emerging Trends in Engineering & Technology, Nandha College of Technology” on 16.3.2019
Dr.A.Ravisankar &
Dr. A. Jafersadhiq
A study on difficulties and scenarios of Online marketing at Coimbatore districtNational Conference on “Emerging Trends in Engineering & Technology, Nandha College of Technology” on 16.3.2019
Dr. K. T. KalaiselviWomen Empowerment in India and Ways to overcome the challengesNational Conference on “Emerging Trends in Engineering & Technology, Nandha College of Technology” on 16.3.2019
Ms.E.Kamatchi MuthulakshmiA Study on Talent Management Practices and Its impact on Employee Retention in IT Industry in Coimbatore.International Conference on Modern Trends in Accounting, Banking and Digital Marketing, Erode Arts and Science college, Erode on 22.2.2019
Dr.K.T.KalaiselviPath Analysis approach on the Factors lead toConsumer Satisfaction towards the purchase of White GoodsI-STEM International Conference , Kumaraguru College of Technology on15.2.2019

Dr.K.T.KalaiselviFuture Aspects and Career Opportunities for Digital Marketing In IndiaNational Conference on Digital Marketing at Bannari Amman Institute of Technology on 31.10.2018
Dr.K.T.Kalaiselvi & Mr.D.NidhyananthAn empirical study on Impact of Emotional maturity on Work place performanceNational Conference on research Avenues in Social Science at PKR Arts & Science College, Gobichettipalayam on 27.8.2018
Mr.D.Nidhyananth &Impact of Social media usage on School studentsInternational Conference on “Emerging Trends in Engineering, Science and Sustainable Technology” organized by Seventh Sense Research Group at ESEC on 5.4.2018
Dr.K.T.KalaiselviEmerging Trends in Women EntrepreneurshipESEC on 5.4.2018
Mr.D.NidhyananthConsumer Perception on Service Quality in Healthcare SectorNational conference on “Winning the Marketing War: Challenges & Responses at PKR Arts & Science College, Gobichettipalayam on 15.9.2017
Mr.A.RavisankarPositive Impact of AdvertisementNational conference on “Winning the Marketing War: Challenges & Responses at PKR Arts & Science College, Gobichettipalayam on 15.9.2017
Mr.A.Jafer SadhiqSocial Media Revenues and Opportunities for BusinessNational conference on “Winning the Marketing War: Challenges & Responses at PKR Arts & Science College, Gobichettipalayam on 15.9.2017
Mr.D.NidhyananthIssues and Challenges in Social Media MarketingNational conference on “Emerging trends in Management” at SNS college of Technology, Coimbatore on 10.3.2017
Dr.K.T.KalaiselviIssues and Challenges in rural marketingNational conference on “Emerging trends in Management” at SNS college of Technology, Coimbatore on 10.3.2017
Mr.A.Jafer SadhiqConsumer Buying Behaviour on Instant Food Products in CoimbatoreNational conference on “Emerging trends in Management” at SNS college of Technology, Coimbatore on 10.3.2017
Mr.A.Jafer SadhiqEthics in Public ServiceInternational Conference on “Services Marketing-Taking the show abroad” at P.K.R. Arts and Science College, Gobi on 19.8.2016
Dr.K.T.Kalaiselvi“Green Entrepreneurship for Sustainable Development”Ø 37th Annual conference of Association of Economists which was held at Erode Arts and Science College , Erode on 19.11.2016
Mr.A.RavisankarCustomer Perception on Service Quality of Commercial banks in Erode cityInternational Conference on “Services Marketing-Taking the show abroad” at P.K.R. Arts and Science College, Gobi on 19.8.2016
Dr.K.T.KalaiselviService Quality: Measurement and ManagementInternational Conference on “Services Marketing-Taking the show abroad” at P.K.R. Arts and Science College, Gobi on 19.8.2016
Mr.S.SabarinathanA Study on factors Influencing Brand switching in Telecom IndustryInternational Conference on “Services Marketing-Taking the show abroad” at P.K.R. Arts and Science College, Gobi on 19.8.2016
Mr.D.NidhyananthServices Marketing-Taking the show abroadInternational Conference on “Services Marketing-Taking the show abroad” at P.K.R. Arts and Science College, Gobi on 19.8.2016
Mr.A.RavisankarService Quality Perception of Banking Customers in Perundurai Taluk.International Conference on “Emerging Trends in Science, Engineering and Technology” at Nandha College of Technology on 4.3.2016
Mr.S.Sabarinathan & Mr.S.MadhankumarA Study on the Comparative Behavior of Dividend of Indian Firms before and After Share SplitInternational Conference on “ Emerging Trends in Science, Engineering and Technology” at Nandha College of Technology on 4.3.2016
Dr.K.T.Kalaiselvi &A Study on Consumer Purchase and Post Purchase Behaviour Towards Selected Home AppliancesInternational Conference on “ Emerging Trends in Science, Engineering and Technology” at Nandha College of Technology on 4.3.2016
Mr.D.Nidhyananth
Dr.K.T.Kalaiselvi &An empirical study on parents’ perception about transferring to CBSE education system in IndiaInternational Conference on “Transformation for business sustainability: Issues and strategies” at Kongu Engg College, Perundurai on 27.2.2016
Dr.K.T.Kalaiselvi& Dr.R.VanathiGreen HRM strategiesInternational Conference at P.K.R. Arts and Science College, Gobi on 15.09.2015.
Dr.R.Vanathi& Dr.K.T.KalaiselviGrowing Opportunities for Indian Youth in the era of Digital MarketingInternational Conference on “Digital Marketing” at St. Joseph’s College, Trichy on 21.2.2015
Dr.R.Vanathi& Dr.K.T.KalaiselviEnhancing Talent Management for Higher Education to bridge growing Industrial needsUGC sponsored National Conference on “Talent Management for the New Age Indian Organisations:Creating New Priorities” at St.Joseph’s College, Trichy on 4.2.2015
Dr.S. Gopalakrishnan Dr.K.T.Kalaiselvi & Dr.R.VanathiResearch in the field of ManagementIntenational Symposium on”Recent Trends in Research in the field of Management & Commerce” at Sri Vasavi College, Erode 31.12.2014
Dr.S.Gopalakrishnan & Mr.A.RavisankarInnovation and Challenges in Technical EducationISTE TN & PN Section, Regional Conference at Excel college of Engineering and Technology, Komarapalayam on 11.10.2014
Ms. K.T.Kalaiselvi & Ms.R.VanathiSupply Chain Maturity and It’s Impact on Supply Chain PerformanceNational Conference on “ Managerial Innovations and Challenges in Globalised Economy at KSR College of Engineering, Tiruchengode 26.9.2014
Mr. S. GopalakrishnanGreen products and its impact on Consumers buying behaviorKongu Engineering College, Perundurai on 05.03.2014
Dr. S. Gopalakrishnan & Mr. D. NidhyananthQuality in Technical Education-Industries’ Expectations16th ISTE TN & PN Section, State level Faculty Convention 2014 & National level seminar at Excel college of Engineering and Technology, Komarapalayam on 11.01.2014
S.GopalakrishnanAn analysis on awareness of tempting consumer’s to buy green productInternational Conference on Environment & Humanity,Colombo, Srilanka.Held on 18th -20th August 2012
U.DineshkumarInnovative Entrepreneurial Strategies in Retail IndustryStrategy in the Entrepreneurial Millennium: New winners, New Business Models, New Voices”,The Kavery Engineering College, Salem, 18.02.2010
U.DineshkumarMobile Sales Promotion – A Contemporary Method Of Sustainability in Competitive EnvironmentMobile Marketing CARE (Center for Applied Research & Education), Tiruchirapalli,17.04.2010
U.DineshkumarExploring sensible brand – A precise Method Of Acquiring Brand LoyaltyCrisis Management Aditya Institute of Technology, 23.09.2010
U.Dineshkumar.Viral Marketing – The Most Effective Form Of Advertising In Any Business“Contemporary Practices for the success of Indian Business” at RVS Faculty of Management, Coimbatore, 04.02.11
P.Anchana kiruthikaInterdisciplinary studyStrategy in the Entrepreneurial Millennium ,The Kavery Engineering College, Salem, 18.02.2010
S JamunaGrowth of Engineering and Technology opportunities to the businessStrategy in the Entrepreneurial Millennium ,The Kavery Engineering College, Salem, 18.02.2010
S JamunaStudy on comparitive analysis with special reference to Airtel and VodafoneConference-Innovative Practics in Management Pavai Engineering College, Namakkal
S JamunaPortfolio ManagementYukthi’10 Business Strategies for sustainable growth Karpagam College of Engineering
D.NidhyananthChange Management in OrganisationCrisis Management Aditya Institute of Technology, 23.09.2010
D.NidhyananthNational Conference-Mobile MarketingMobile Marketing CARE (Center for Applied Research & Education), Tiruchirapalli, 17.04.2010
TNR KavithaAdvertisement ehicsBusiness Strategies for sustainable growth Karpagam College of Engineering
TNR KavithaQuality of Work LifeMetamorphosis of Modern Management SNS College of Engineering, Coimbatore.
TNR Kavitha
S Jamuna
Innovations in Financial InstrumentsCrisis Management Aditya Institute of Technology, 23.09.2010
TNR Kavitha
S Jamuna
New winners ,new models.new voiceStrategy in the Entrepreneurial Millennium ,The Kavery Engineering College, Salem, 18.02.2010
TNR KavithaConsumer Behaviour in Rural IndiaConsumer Behaviour in Rural India
S.GopalakrishnanModern administrative technology in logistics by using mobileMobile Marketing CARE (Center for Applied Research & Education), Tiruchirapalli, 17.04.2010
S.GopalakrishnanCrisis management- Impact of green management in cultural changesCrisis Management Aditya Institute of Technology, 23.09.2010

 

Books/Monograph Published

S.NoAuthorBook / Monograph titlePublisherYear
1Mr. D.NidhyananthMarketing ManagementHimalaya Publication2018
2Dr.A.RavisankarSecurity Analysis and Portfolio ManagementThakur publication2018
3Dr.K.T.KalaiselviRecent Trends in Humanities and Social Sciences.Akinik Publications2019

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